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20 Years of Leadership

#Dubai Furniture Manufacturing Co. LLC (DFMC) celebrates 20 years of unwavering leadership and commitment in the Middle East in the Year 2013 - an important milestone that signifies 20 successful years of growth. The company would owe this success and glory to its stakeholders & shareholders motivation, trust and confidence apart from significant contribution from its employees & support from its business associates.

DFMC, a multinational company with headquarters in Dubai, consists of a corporate office and manufacturing base. Housing an ultra-modern, automated manufacturing plant, the company rolls out King Koil and Serta brand of mattresses that measure up to the highest quality standards and meet the most demanding customer criteria. DFMC has total control of the supply chain, right from manufacturing facility to company owned retail outlets, along with a carefully planned network of premium showrooms that integrates the brand across Dubai, Abu Dhabi, Sharjah and other regions including Kuwait, Qatar, Bahrain & Oman.

20 Years Journey - Milestones:

  • Year 1993: DFMC was formed in the Year 1993 for manufacturing and marketing King Koil brand of luxury bedding under license from King Koil, USA. Ever since its inception, DFMC had been using marketing acumen and state-of-the-art manufacturing capabilities to become the brand leader in the mattress industry in the Middle East. Its constant endeavor to keep up the virtues of Quality, Service, Product Innovation and Technology assured the No.1 position in the industry.
  • Year 2001: DFMC acquired the license for marketing and manufacturing Serta products in the Middle East in 2001, from Serta Inc., USA. Serta is the world’s largest mattress company – and the addition of this ultra-premium brand strengthened the leadership position of DFMC in the Middle East.
  • Year 2002:   DFMC entered the retailing business by establishing company-owned showrooms in all the markets which has become the backbone of the company.
  • Year 2004:   DFMC established its own foam manufacturing base in Dubai for captive consumption.
  • Year 2005:   DFMC shifted from a leased manufacturing facility to its own custom made facility with 200,000 sq.ft area which is the most modern plant in the Middle East & India.
  • Year 2009: DFMC launched Specialty Bedding Accessories brand ‘Comfort Solutions by King Koil’. For the first time, an innovative and successful concept catering exclusively to bedding accessories was created and executed in the Middle East.
  • Year 2011: Emirates Sleep Systems Pvt. Ltd. (ESPL) was launched, a fully owned subsidiary company of DFMC in India. ESPL caters to Serta branded products in India and has established franchise model for retail operations with outlets in Pune, Delhi, Gurgaon, Ahmedabad, Bangalore, Surat and outlets planned to open soon in Indore & Dehradun. ESPL has major expansion plans in India and has also established a secure online shopping system, which has brought selected exclusive mattress grades just a click away.
  • Year 2016: Arabian Bedding Trading LLC (ABT) was launched. A 100% subsidiary company of DFMC in Kingdom of Saudi Arabia (KSA) with a full-fledged manufacturing facility in Riyadh. ABT manufactures & markets Serta and KingKoil branded products in KSA. It has also opened Serta branded company showrooms in Riyadh and Al khobar and has plans to open many more showrooms in KSA in the near future.

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