Dubai Furniture & Manufacturing Company

Dubai Furniture Manufacturing Co. LLC (DFMC) was established in 1993 to Manufacture & Market King Koil, one of the leading US brands in the mattress category. Since its inception, it has used the marketing acumen and state-of the-art manufacturing capabilities to become the brand leader in the mattress industry in the Middle East.

Headquartered in Dubai, DFMC is a multinational company with an ultra-modern & automated manufacturing facility along with sister companies in other regions, namely Kuwait, Qatar, Bahrain, Oman, India & Kingdom of Saudi Arabia.

In 2001 DFMC acquired the license for marketing and manufacturing Serta products in the Middle East from
Serta Inc., USA. Serta is Americas no. 1 Mattress Company and the addition of this ultra-premium brand strengthened the leadership position of DFMC in the Middle East.

Manufactured by DFMC, King Koil and Serta mattresses have set a benchmark in the mattress industry through its high-quality standards as well as its potential to cater to consumer demands. DFMC has total control of the supply chain, right from manufacturing facility to company owned retail outlets. In addition to this, it also controls a planned network of premium showrooms that integrates the brand across Dubai, Abu Dhabi, Al Ain, Sharjah, Fujairah, Ras Al Khaima and other regions including Kuwait, Qatar, Bahrain, Oman, Saudi Arabia and India.

DFMC is a part of A. A. Al Moosa Enterprises, a progressive and diversified group with varied interests in architecture, design & planning, hotels & hotel apartments, real estate developments, car rental, manufacturing, and hospitality services. The company owes its success & glory to the stakeholders and shareholders’ motivation, trust and confidence, in addition to the significant contribution from its employees and support from its business associates & owners.